About us

Our vision is to;

‘Put smiles on people’s faces by creating a global competency system eliminating discrimination on the basis of gender, age, disability, race, religion, sexuality or social class and allowing each person to reach their global potential. By measuring the competency gains quantitively we will allow companies to put people’s the investment in competency  gains on to their balance sheets.’

Our mission

Our mission is to create a radical shift in business, society and economics towards a fairer, trusted, more democratic society by creating inclusive growth models.

We will do this by:

  • Increasing a person’s self-worth by measuring all forms of learning – formal, informal and incidental. This will satisfy the learner’s demands and ambitions by providing free individual learning paths and competencies for the 21c workplace; 
  • Facilitating business to cope with the fast changes of people and corporate culture to maintain profitability and sustainability; Organisations will then recruit, train and manage people by creating, developing, and measuring their competencies. This tangible quantitative value will be added to the balance sheet, rewarded their social policies. A true ‘good index’ rewarding good behaviour with financial benefits and punishing the opposite;
  • creating a global competency trading platform of individual a micro-credentials and company CSR intangibles in The Blockchain.

What does Vivagogy mean?

The word Vivagogy is composed of Viva meaning life and long, and Gogy meaning leading, guiding promoting and stimulating

Our story

By pure coincidence, three people who were deemed to have ‘failed’ at school, Wim Froon, Chris Heron and Steve Cushing met in France. In fact, like many talented, creative and rebellious people they only ‘achieved’ once they had left the school environment, ironically two of them becoming teachers!

They share a belief that the world needs to become a fairer place and that a new learning model which could measure people holistically and promote life-long learning would alter society’s economic drivers and make the societal shifts to do this, ultimately changing a failing education system.

After three years of research and testing, they have arrived at an innovative and disruptive solution.

Wim, Chris and Steve believe the answer is to change the way we measure people and give them access to the tools to improve themselves, outside of formal learning. By focusing on the right competencies for the current and future workplace, The Skills Gap is solved by balancing the supply and demand of the labour market – all stakeholders benefit.

HQDC (Holistic Quantum Data Modelling) is a completely new way of measuring and tracking all forms of learning, including informal learning and competency acquisition.  Vivagogy can present the whole view of a person’s and organisation’s worth and capability.  HQDC disrupts many current technologies and processes, including:

  • Recruitment
  • Talent Management
  • Assessment
  • Learning
  • Performance development
  • Governance and Democracy
  • Measurement of ESG (economic, social and governance), company performance indicators

With a socially beneficial business model linked to NGOs working on the ground in underdeveloped economies (like The Turing Trust), Vivagogy is committed to spreading the benefits of the business model to disenfranchised people worldwide.

Our team

Wim Froon

Wim Froon

Chairman - 'Mover & shaker' Co Founder

At the age of 6 years, Wim wanted to create a knowledge exchange process, from seniors to juniors. He has had to wait until retirement to achieve this. Leaving school at 16 he was completely self-taught when he went alone to the US in 1978 to discover the world. By the age of 28, he was managing six hundred staff. Then as CEO of INTERVAL INTERNATIONAL from 1988-2002, he managed global development in 65 countries with more than 1,600 employees. Now he’s using his global management experience, knowledge of finance and his passion for creating communities for learning and social development, to improve the world.

Chris Heron

Chris Heron

CEO - 'Catalyst' Founder

Chris is a passionate educational reformer and teacher of 12 years. School lost interest for him at 16 and thanks to a rugby career he was lucky to find an understanding company that employed him! 13 years ago he wanted to become involved in e-learning and to understand learning better he qualified as a teacher, eventually lecturing in business studies and economics at a business school in Cambridge, UK.

The mix of his entrepreneurship, business and divergent thinking skills, knowledge of e-learning and technology, and his education background make him the ideal disrupter in the ed-tech sector!

Steve Cushing

Steve Cushing

'Learning guru' Co Founder

Steve is an addicted lifelong learner, author, teacher, education consultant, and DJ. With over 800 education books published, Steve has been involved in writing curriculum, assessment programs and educational TV programs around the world and has more recently been designing and developing cross-platform educational Apps and assessment materials. He is also an acknowledged expert in test psychometrics and test validity, currently working as a consultant to regulatory authorities and formerly a Chief Examiner and Chair of Examiners.  He has worked on large-scale projects on assessment, skills development, and curriculum development in the UK, USA, Malaysia, Chile, Bermuda, Romania and Gibraltar.

Nomiun Ganzorig

Nomiun Ganzorig

'Youth guru'

Nomiun is the youngest member of our team and is an ex-student of Chris’s. She is studying for her PHD and has chosen “The diversion from traditional education system into education 3.0: Towards an innovative higher education in the UK” as her subject. Inspired by Vivagogy and its potential to change the world, education, and learning, Nomiun is keeping us ‘real’ and ‘on trend’. Her role encompasses project manager and marketing. She brings an interesting life experience of many different cultures, a BSc (Hons) in Business Economics, an MSc in International Finance and several languages that put us all to shame!

Ken Yeadon

Ken Yeadon

'Technical Founder and free fall guru'

Ken is a keen skydiver and can often be seen throwing himself out of perfectly good aeroplanes. He is CEO of our software development partner Thematic Networks Ltd, who provide a framework for the development of bespoke online collaborative business community platforms. Ken graduated in Economics from Nottingham and has a Finance MBA from Cass Business School. Formerly, Ken was with HSBC in a number of senior trading management roles, most recently as Head of E-Trading, and Head of Trading and Sales for the Asia-Pacific region, before starting Thematic Capital Partners, where he has incubated several successful software start-ups.

Leonie McIlvenny

Leonie McIlvenny

'Research Queen'

Leonie has been an educator for over 30 years. Initially, a primary school teacher, then teacher librarian Leonie has taught in primary, secondary and tertiary education systems. As a library advisor and a curriculum consultant, Leonie travelled throughout Western Australian providing guidance to schools in library management, information literacy, and curriculum development. She was a research assistant at Curtin University as part of the Teaching Teachers for the Future national project and lectured in Learning Technologies and Scientific Inquiry. She was awarded the 2015 WA Teacher Librarian of the Year and was named in the Educator Magazine’s 2015 Hot List of top educators.

Jeff Howson

Jeff Howson

'Ed Tech expert'

Jeff is a creative education leader who believes in opportunities for all and the power of education technology to transform education ecosystems. After 35 years in education as a teacher, senior leader, senior examiner, advisor and consultant, Jeff has worked in the public and commercial sectors on regional, national and international initiatives. This includes the Building Schools for the Future Programme, creating Academies and Free Schools, University Technology Colleges and Studio Schools. He has been central in the development of many national and international programmes involving ICT, including content development, curriculum development, change management and the use of data analytics.

Roberta Kirklyte

Roberta Kirklyte

'Numbers Wizard'

Roberta is another of Chris’s ex students, a strategic accountant with over ten years experience across industry and practice. During this time she helped businesses to transform their finance and operation systems to increase profitability. Outside of her professional career, Roberta enjoys personal development, travel, culture and sports adventures. With a number of different projects in mind, she organized a charity fundraiser for a school in Togo, Africa in 2013. She also took four months to explore and travel across Mexico, the US, and Canada, all whilst doing continuous studies at Stanford University, California.

Randy Vermaas

Randy Vermaas

'EduTech Guru'

Randy is one of the leading experts and developers in the field of e-learning. He started off as a school teacher, where his passion for bringing together technological innovation, educational design and business implementation was born. During his 14 years long career he has worked on many major projects for large organisations such as Shell, ESOT, KNGF and the Dutch judiciary continuously creating the best and most sustainable E-Learning solutions possible. In spare time his curious mind enjoys wandering through scientific books and researching new cutting-edge technologies. Like all our members he is a Millennial at heart and true advocate of lifelong learning.

Holly Davidson

Holly Davidson

'People Coach'

Holly has worked in international human resources for more than 25 years, holding positions both as a consultant (Arthur Andersen, Ernst & Young) and as an in-house practitioner (Fidelity Investments, Seagate Technologies). She holds BA and MSM degrees in International Business & Economics. After relocating nine times in fifteen years, she settled in the UK in 2007. Holly has a particular affinity for start-up/merger & acquisition projects with experience across Europe and northern Africa. She is passionate about coaching and team development. On weekends, she can be found either supporting her favourite Premier League team or exhibiting her work at a local artisan market.

Our culture

We are a modern, innovative, and disruptive company.

As Steve Jobs said we ‘think differently’ and we admire others who do because ‘you are the ones who change the world.’

He also said ‘ We employ smart people, not to tell them what to do, but for them to tell us what to do.’


So that’s what we are about – making the world a better and fairer place, putting smiles on people’s faces and empowering our team to contribute to creating new ideas and having fun.

We understand that we are only effective if our team takes on the challenge of owning and developing the idea which the founders have created.

We are an holocracy so our structure is flat and informal, creative and different. It demands a lot but gives each person the complete power to innovate and create.

To this end, we work on a project basis and remotely, with a distributed team in the UK, France, Ireland, The Netherlands, USA, and Australia.

We value motivation, skills, and passion more than academic qualifications.

We have no ideal person but we value these qualities:

  • Passion
  • Diversity
  • Creativity
  • Humour
  • Motivation
  • Compassion
  • Global awareness

……and most importantly the desire to continually learn, improve, do your best and enjoy overcoming problems.

If you like the sound of this culture, contact us and we will be very happy to hear why you would like to help us. But remember to read everything on this site, including the research and all our posts, as we expect you to understand what we are before you contact us!  OK?

Our partners