Changing the way we live, learn, invest and do business for better Total Societal Impact
‘The current industrial revolution, or 4IR, is happening, 10 times faster and having 300 times as much impact as the first.’- McKinsey

‘Companies have long focused on maximising total shareholder return (TSR) for investors. Today, under increasing scrutiny from all stakeholders, companies must also consider their total societal impact. TSI (total societal impact.) Adding the TSI lens to strategy setting naturally leads companies to leverage their core business to contribute to society in a way that enhances TSR (total shareholder return.)’ BCG

What does this mean?


Speed of change and changing social opinion are obliging us to accept that social interaction and non-financial goals are now an essential part of the business landscape.

We need to understand uncertainty and ‘fluidity’ and we need to measure data better. 

Nothing lasts as long as it did.

Jobs, business models, systems and people’s competencies have a short life, so we must accept uncertainty as a concept and adapt constantly.

Organisations and people, have to be more ‘fluid’ and businesses need to be aware that non-financial goals and a good social impact profile is going to make them appealing to investors and customers.

  • Business models need to be built into ecosystems which reduce their supply chains so they can anticipate and react faster to market changes. ‘The competitive asset is people and how fast they learn.’ BCG
  • People need to understand their competencies and what they need to do to up-skill because it is a vital constant process.
  • Financial stakeholders are very excited about investing in ‘social good’. But they need tools that measure social impact as well as financial data. This a key risk-mitigation criteria  for total societal impact investment
  • We need to move from ‘concessional’ social investment to ‘sustainable’ commercial investment.


What are we doing?


We understand that the world has to change and to change fast. we also understand that social impact investment has to be sustainable.

 We are supporting the vital transition towards a fluid mindset by building tools to support the changes needed. 

Vivagogy supports beneficial social changes by creating innovative business models with intelligent technology enabled by the expertise and knowledge in our team.

We are applying blockchain, second-generation AI and, total societal impact business models to create value added chains and supply chain savings in the use of property, the measurement of people and the way organisations, are managed, behave and invest. 

Our goal – TSI, or a total societal impact. This means the overall benefit to society and the company from its products, services, operations and activities. TSI is a way that business and finance can contribute to a more sustainable world.




myGogy – measuring people

We are building a Quantum Data Engine (QDE), which will be able to measure learning of all types, formal, informal and incidental. It will define people by more than what they know and show us what they can do with their knowledge and competencies.

Individuals will be able to learn free for specific purposes and job competencies.

They will learn life-long and this data will be retained in secure competency profiles.

With individual permissions, a business will be able to use tools to measure the right people to reduce the cost of recruitment by 70%, develop better leadership and cultures and make themselves more competitive by putting their people on the balance sheet

In this way we will bring more people into the employment market by giving them accurate information about what competencies they need now and throughout their lives.

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tsiGogy – measuring total societal impact

Social impact investment is growing exponentially with about $70 Trillion invested currently.

It is widely accepted that businesses investing in financial as well as non-financial goals perform better. (BCG).

Despite this, there is no quantitative risk assessment, audit or measurement for this investment sector.

Using the QDE analysis engine we will be able to gather data and provide measurements of the UN sustainability goals, social impact and, financial data. This will produce for the first time a granular Total Societal Impact Investment tools which will make detailed historic audits and meaningful predictions.

With this tool we can change concessionary investment into viable sustainable investment – achieving the OECD investment goal.

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vivaGogy – changing the way property is used

The global real estate industry is valued at $217 trillion.

Property is a traditional industry but recent research suggests a decline in growth which can be partly attributed to a societal shift against physical assets in favour of crypto alternatives.

The lack of liquidity in the property market makes the market inefficient and disenfranchises an increasing number of people from owning their own properties.

We are building tools, financial products and blockchain technology  to tokenise property assets making them more fluid which adds efficiency to allowing more people to participate.

The tokenisation of property has great beneficial societal effects enfranchising people and creating a better and more secure value chain.  

Learn More


  • Property Development
  • Property Sales
  • Software Development – Blockchain, AI, Online Security, Tokenisation of Assets
  • Learning Assessment
  • Developing ediGogy
  • Performance Development
  • Training
  • Culture Change
  • Leadership Development
  • fluidCulture
  • fluidProject
  • fluidProcess
  • fluidLeadership
  • Total Societal Impact Investment

Our People

Wim Froon

Wim Froon

Co-Founder and Property Guru

At the age of 6 years, Wim wanted to create a knowledge exchange process, from seniors to juniors.

He has had to wait until retirement to achieve this. Leaving school at 16 he was completely self-taught when he went alone to the US in 1978 to discover the world. By the age of 28, he was managing six hundred staff. Then as CEO of INTERVAL INTERNATIONAL from 1988-2002, he managed global development in 65 countries with more than 1,600 employees.

Now he’s using his global property management experience, knowledge of finance and his passion for creating communities for learning and social development impact, to improve the world.

Chris Heron

Chris Heron

Co-Founder and Catalyst


Chris is a passionate reformer and teacher of 12 years. School lost interest for him at 16 and thanks to a rugby career he was lucky to find an understanding company that employed him!

13 years ago he wanted to become involved in e-learning and to understand learning better he qualified as a teacher, eventually lecturing in business studies and economics at a business school in Cambridge, UK.

The mix of his entrepreneurship, business and divergent thinking skills, knowledge of technology, and his education background make him the ideal disrupter in search of markets to disrupt to bring more fairness to the world!

Steve Cushing

Steve Cushing

Co-Founder and '42'

Steve is an addicted lifelong learner, author, teacher, education consultant, and DJ. With over 800 education books published, Steve has been involved in writing curriculum, assessment programs and educational TV programs around the world and has more recently been designing and developing QDE, our data engine.

He is also an acknowledged expert in test psychometrics and test validity, and he has worked on large-scale projects on assessment, skills development, and curriculum development in the UK, USA, and Gibraltar.

His job title is 42 because he is the answer to everything!


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